About the event:
COME AND SUPPORT LOCAL ENTREPRENEURS
Made in Everywhere is a start-up, co-founded by two sisters, Michelle and Natasha Talliard. The initial idea came from wanting to “rebrand the Cape Flat communities”. Anyone having spent their formative years in Mitchell’s Plain or any other community/township on the Cape Flats knows all too well the stigma and negative publicity attached to these areas.
In light of the negative perception, which is grossly exaggerated at times; these extraordinary legacy rich communities which have so much to offer with regards to innovative ideas, products and historical places are being overlooked.
The idea behind the creation of Made in Everywhere is to highlight and celebrate these forgotten places which were the result of apartheid spatial planning. Showcasing the positive and poignant stories of these previously disadvantaged communities, honing in on the successful entrepreneurs who have risen above their dismal living conditions to achieve and realise their dreams.
Innovation and Entrepreneurship are the current buzzwords but for the inhabitants in some of the Western Cape communities it has always been a given as part of their means to survive, by engaging their skills and enterprising ability that is the only way they were able to earn a living. Trade secrets and cultural knowledge passed down from generation to generation – in some way the ancestors of modern day entrepreneurs are the real innovators.
Amidst the political uncertainty, the numerous #MustFall movements, rising unemployment, the naysayers…there is indeed another side – an upside (depending on one’s view of course). The agenda of Made in Everywhere is to promote the positive, hone in on the good with the hope that these communities, locations and townships will become reimagined, represented and revived! #ReimaginedSpaces
Location: Auditorium, Cape Town City Hall, cnr Darling Street and Corporation Street
Corner of Darling and Corporation Street , Cape Town